Welcome to the 2017 Italian Collection
Having recently completed our third regional campaign in Bordeaux, we vowed to broaden our horizons by focussing on new markets - of the old world and the new. This campaign represents the first step on that journey. Italy is the world’s largest producer of wine; as well as one of the oldest, with a history dating back more than 4,000 years. With this in mind, we embarked upon our Italian campaign with a singular aim; to introduce this wonderfully rich and diverse, yet surprisingly under-appreciated wine culture to our customers. Over three days at the magnificent Bulgari Hotel in Milano, our team of Michelin-starred Sommeliers; Jean Marie Pratt from Sarment Hong Kong, Li Ze, from Sarment China and Jonathan Tingaud, from Sarment Singapore were joined by Sebastian Betolian, Head Sommelier from the Bulgari Hotel Milano, to blind taste 140 wines from 15 different Italian regions.
Venue: Bulgari Hotel Milano
First opened in May 2004, the Bulgari Hotel Milano marked the arrival of the Bulgari Group—one of the major players in luxury goods—into the world of hospitality. Ever since, the hotel has become a Milanese landmark, beguiling the most discerning patrons as a totem of the affluent Brera neighbourhood. The building embodies a uniquely classic, yet contemporary aesthetic. Accommodating just 58 rooms, and furnished to an impeccably luxurious standard, the hotel and its meticulously manicured grounds represented the perfect location for this campaign.